The first corporate logo was created around 1890.
In 1910, the initials were supplemented by a power outlet symbolising electricity and achieving a direct link between the logo and the products.
1932 sees the dawn of the orange age and the family's name becomes something to be proud of. The stamp look is reminiscent of a quality mark.
More attention focuses on the brand as of 1950 in the form of another basic geometrical shape. The square gives the circle additional support and communicates precision.
More power, significantly more striking: widespread use of the brand colour orange means that the logo attracts even more attention.
1976 sees the softline version with rounded corners - representing the direct predecessor to the company's current logo.
The face of the FEIN brand today: the logo features the brand values as a result of corporate design development in 2006 and conveys the premium demand associated with the brand.
© Copyright C. & E. FEIN GMBH 2007-2011 | Imprint
Regional Office of Asia Pacific FEIN POWER TOOLS ASIA LIMITED | A1, 11/F, Block A, Mai Hing Industrial Building, 16-18 Hing Yip Street | Tel: (852) 2341 1026 | Fax: (852) 2341 2250 | E-mail: info@fein.hk
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